Hi, I’m Lolly.
I’m a global creative + design leader building brands, teams and ideas that connect with culture.
I lead design and creative across Global Marketing at PlayStation, spanning global campaigns, product launches, partnerships, sponsorships and digital brand experiences.
Previously, as Head of Design at Iris Worldwide, I led a multidisciplinary creative department of 30+ across design, motion, illustration and 3D creating work form brands including adidas, Samsung, Starbucks and KFC.
Alongside my commercial work, I mentor emerging creative talent through D&AD programmes including Shift, where I act as an Executive Creative Director.
Ideas
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Culture
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Brands
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Teams
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Experiences
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Partnerships
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Ideas 〰️ Culture 〰️ Brands 〰️ Teams 〰️ Experiences 〰️ Partnerships 〰️
Ideas are only as good as the teams behind them.
I’ve spent much of my career building and leading multidisciplinary creative teams - from running 30+ person design department at Iris to leading global creative teams and partners at PlayStation.
I care about creating environments where talented people can do ambitious work, develop their craft and feel ownership of the ideas they create.
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Set creative direction across global campaigns, product launches, partnerships and brand experiences, working across internal teams, agencies and external partners from strategic brief through creative development, production and launch.
Lead multidisciplinary creative teams across design, motion and digital, setting creative vision, developing talent and maintaining creative quality across complex global programmes.
Drive major global transformations of PlayStation Store & Services marketing, redefining the creative strategy and promotional experience across PlayStation.com, owned channels and paid media, scaling across 48 territories with conversion optimisation embedded throughout.
Shape high-profile global collaborations across entertainment, gaming, fashion and sport, including UEFA Champions League and Reebok, translating partnership strategy into culturally relevant creative experiences.
Creative direct live-action and photography productions from concept through execution, including global partnership campaigns and confidential upcoming launches.
Partner with senior stakeholders across Marketing, Product and regional teams, presenting creative direction, aligning teams around a shared vision and translating global strategy into work that can scale effectively across markets.
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Led a multidisciplinary creative department of 30+ across design, motion, illustration and 3D, responsible for creative standards, team development and the quality of design across the agency.
Held creative ownership for major global brands including adidas, Samsung, Starbucks and KFC, turning brand and business strategy into creative ideas, campaigns and experiences across markets and channels.
Built, mentored and developed multidisciplinary creative teams, creating an environment where people could do ambitious work, grow their careers and collaborate effectively across disciplines.
Led creative and design direction on high-stakes new-business pitches, helping win and grow major global client relationships.
Worked closely with strategy, account leadership, production and technology teams to take ideas from initial brief and concept through development, production and delivery.
Partnered directly with the Executive Creative Director and Iris leadership team, influencing the agency’s creative direction, reputation and how the Iris brand showed up externally.Oct 2013 - Aug 2022
Education
I studied at Central Saint Martins College of Art and Design for both my Foundation diploma (Pass with Distinction) and BA(hons) Graphic Design (2:1).
Industry Accolades
D&AD Shift Executive Creative Director
IPA Women of Tomorrow Finalist
Creative Equals 30 Future Leader
Pitch 100 Superwoman
GoDaddy Women In Tech Scholarship Winner
Early Experience
Design Director @ Iris Worldwide
May 2016 - Dec 2018
Senior Designer @ Iris Worldwide
Oct 2013 - May 2016
Digital Designer @ Ogilvy & Mather
Oct 2012 - Oct 2013
Freelance Designer @ Hairy Lemon
Feb 2012 - Oct 2012
Digital Designer @ Essence MediaCom
Jul 2009 - Sep 2011
PlayStation
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adidas
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Samsung
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KFC
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Reebok
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LEGO
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UEFA Champions League
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MINI
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PlayStation 〰️ adidas 〰️ Samsung 〰️ KFC 〰️ Reebok 〰️ LEGO 〰️ UEFA Champions League 〰️ MINI 〰️
Say hello.
Want to chat about creative projects, mentorship, collaborations, or opportunities? I’m always open to connecting with brilliant people and exploring new ideas. Drop me a message — I’d love to hear from you.
When i’m not working.
I’m doodling.
