PlayStation | Reebok Collection

Bringing two cultural icons together for Playstation’s 30th Anniversary.

To celebrate 30 years of PlayStation, I helped shape a landmark collaboration with Reebok, creating an exclusive footwear collection spanning the US, UK and Japan.

Working closely with PlayStation Partnerships team and Reebok, I helped shape the creative opportunity and define how the collaboration would come to life. I worked directly with Reebok across footwear and packaging design, bringing subtle PlayStation details and nostalgia into the collection in a way that felt authentic to both brands and their communities.

I led the PlayStation creative across the campaign, from key art and lifestyle photography through to retail activations and in-store experiences, connecting product, storytelling and fan culture into one cohesive launch.

The collaboration generated more than one billion unique views across social, extending PlayStation’s 30th anniversary beyond gaming and creating a cultural moment around the brand.