PlayStation | Reebok Collection

In celebration of PlayStation’s 30th Anniversary, I helped drive a landmark collaboration with Reebok to launch an exclusive footwear collection across the US, UK, and Japan.

Acting as a catalyst for the partnership, I worked closely with the PlayStation Partnerships team to shape the opportunity and bring the collaboration to fruition. I also partnered directly with Reebok on the footwear and packaging design, helping define the subtle “IYKYK” details that made the collection feel authentic to PlayStation fans and collectors.

I supported the campaign end to end, helping bring the partnership to life across key art, lifestyle photography, retail activations, and in-store events. By connecting product, storytelling, and fan culture, the work created a highly engaging and credible anniversary moment.

The collection delivered significant impact, generating over one billion unique views across social channels and reinforcing the strength of PlayStation as a cultural brand beyond gaming.