Handmade by KFC

KFC wanted to celebrate the handmade quality of its freshly breaded chicken, so we created a campaign that brought that craft story to life through cross-stitch.

Tapping into the growing popularity of craft culture, we launched an Etsy store where KFC fans could purchase five limited-edition cross-stitch patterns inspired by the brand. Working alongside the creative team, I learned how to create cross-stitch patterns and illustrated a series of visuals for the project, stitch by stitch.

Each kit combined KFC’s distinctive personality with the charm of handmade design, with proceeds from every sale going to the KFC Foundation to support local charities.