Handmade by KFC

Turning KFC’s handmade chicken story into an unexpected celebration of craft.

KFC wanted to celebrate the handmade quality of its freshly breaded chicken. Tapping into the growing craft movement, we turned that product truth into a campaign built around an unexpected medium: cross-stitch.

Working as part of the creative team, I developed the visual execution of the idea — even learning to create cross-stitch patterns myself, designing and illustrating a series of limited-edition pieces inspired by KFC’s distinctive personality.

The campaign extended into an Etsy store where fans could buy five limited-edition cross-stitch kits, with proceeds supporting local charities through the KFC Foundation.