Starbucks Summer Campaign

Celebrating the beauty of the Great British summer, this campaign brought a fresh, vibrant look and feel to Starbucks’ seasonal creative.

Working alongside the creative team, I helped shape a distinctive visual direction for Starbucks Summer, designed to feel bright, playful, and instantly shareable. The design process included creating large-scale wall mural backdrops and art directing remote shoots to capture the energy of the season.

The final creative was all about fresh summer vibes, combining vibrant pastel typography with bold, Instagrammable backgrounds. Executions ranged from large-format D6 and 96-sheet outdoor placements to social content designed for sharing.