UEFA Champions League 2026

In 2026, I led the design and art direction for the PlayStation UEFA Champions League Final activations in Budapest.

My role covered the full creative development of the PlayStation | UEFA Champions League experience, from shaping the overall look and feel of the event space through the “It Happens on PS5” campaign platform, to bringing that creative vision to life across the weekend’s activations.

The work included art direction and design across a wide range of touchpoints, including PlayStation football shirt designs, large-scale environmental graphics, walls, banners, and commemorative assets celebrating iconic “It Happens on PS5” moments. The experience also marked 30 years of PlayStation, creating a space that celebrated football fandom, gaming culture, and the shared moments that bring players and fans together.

Across the project, we delivered hundreds of assets, resulting in an engaging and memorable final experience that showed, in every sense, how it all happens on PS5.