Genshin Impact Limited Edition DualSense Controller

For the launch of the Genshin Impact Limited Edition DualSense Controller, I led the creative development of the global campaign, helping bring this highly anticipated product to market for fans around the world.

My role spanned the full launch campaign, including key art, campaign imagery, packaging, and video design. Working across multiple creative touchpoints, I helped shape a cohesive visual story that celebrated the world of Genshin Impact while staying true to the PlayStation brand.

As project lead, I oversaw the creative delivery from concept through to launch, ensuring every asset captured the excitement of the limited edition release and connected with players globally.