Genshin Impact Limited Edition

Bringing the world of Genshin Impact into PlayStation for a global limited-edition launch.

For the launch of the Genshin Impact Limited Edition DualSense wireless controller, I led the creative development of the global campaign, creating a launch that brought together the distinctive worlds of Genshin Impact and PlayStation.

My role spanned the full campaign, from key art and campaign imagery to packaging and film. Working across multiple creative disciplines, I led the development of a cohesive visual story that celebrated the characters and world of Genshin Impact while remaining unmistakably PlayStation.

As project lead, I oversaw the creative from concept through production and global launch, ensuring every touchpoint worked together as one connected experience for fans around the world.