PlayStation | PUMA Collection

The PlayStation | PUMA Collection brought together two iconic brands, merging streetwear and gaming into a capsule designed to excite players and fans.

I led the project from concept through to delivery, working closely with the Partnerships team and PUMA to shape the creative direction of the collaboration. My role spanned art direction across the full capsule, bringing both brand worlds together in a way that felt authentic, distinctive, and player-focused.

This included developing the co-branded lockup, supporting the design of selected apparel pieces, and overseeing the creative direction across the collection to ensure a cohesive and exciting expression of PlayStation and PUMA.