PlayStation | Puma Collection

Bringing PlayStation and PUMA together through gaming, fashion and streetwear.

I led the PlayStation creative from concept through delivery, working closely with our Partnerships team and PUMA to shape the creative direction for a global capsule collection that brought together the worlds of gaming and streetwear.

My role spanned art direction across the collection, including development of the co-branded identity, input into selected apparel designs and oversight of the wider creative expression, ensuring the collaboration felt authentic to both PlayStation and PUMA.