Midnight Black Collection

Creating a premium visual world for PlayStation’s most understated hardware collection.

For the launch of Midnight Black, I led the creative direction across the collection, developing a refined visual identity that celebrated the depth, texture and detail of the new black hardware.

My role spanned product imagery, key art, packaging and campaign assets. We used light, shadow and subtle texture to create a distinctive visual language that felt premium and unmistakably PlayStation, while giving Midnight Black its own character within the wider hardware family.

The resulting system created a cohesive launch across multiple products and touchpoints, positioning Midnight Black as a confident, sophisticated addition to the PlayStation ecosystem.