Midnight Black Collection

The Midnight Black Collection brought a sleek, refined expression to the PlayStation hardware family, expanding the range with a bold, timeless colourway designed for players who prefer a more understated aesthetic.

I led the creative launch across the collection, helping shape the visual direction from product imagery and key art through to packaging and campaign assets. The creative needed to feel premium, elegant, and unmistakably PlayStation, using light, shadow, and texture to hero the depth of the black finish and the iconic details of the product design.

Across the launch, we created a cohesive suite of assets that celebrated the collection’s simplicity and sophistication, positioning Midnight Black as a confident, versatile addition to the PlayStation ecosystem.