Starbucks Forget-Me-Not Frappuccino

Creating a playful new visual world for a global Starbucks launch.

Launched to coincide with Earth Day, the Forget-Me-Not Frappuccino introduced a reusable cup designed to reflect Starbucks’ wider sustainability commitments.

As part of the Iris design team, I developed the illustrated artwork for the cup around the idea of “mini beasts”, a colourful collection of characters inspired by the small creatures found in the natural world around us.

The illustration became the foundation for the wider campaign identity, creating a distinctive visual world that extended beyond the cup into the product launch. The Forget-Me-Not Frappuccino and reusable cup launched across 48 countries worldwide.