Starbucks Forget-Me-Not Frappucino

The launch of the Starbucks Forget-Me-Not Frappuccino called for an iconic cup design and a campaign that would mark the start of summer 2022.

Created in celebration of Earth Day, the reusable cup was designed as a symbol of Starbucks’ ongoing commitment to sustainability. As part of the design team at Iris, I developed the illustrated cup artwork around the theme of “mini beasts”, inspired by the small creatures that live in the environment around us.

The campaign’s visual language was built around the vibrant illustrations featured on the cup, creating a playful and distinctive world for the product launch. The Forget-Me-Not Frappuccino and reusable cup were available for a limited time across 48 countries worldwide.