UEFA Champions League 2025

Creating a PlayStation experience for the biggest night in European football.

In 2025, I led the creative direction and design for PlayStation’s UEFA Champions League Final activations in Munich, creating an experience that brought together football fandom, gaming culture and 30 years of PlayStation.

My role spanned the full creative development of the experience, from establishing the overall creative direction and event environment to leading the design of hundreds of assets across the weekend. I also art directed a series of PlayStation football shirts created in collaboration with KidSuper, bringing fashion and culture into the wider experience.

The result was a vibrant celebration of two passionate communities, filled with references to iconic moments across football and gaming and designed to feel energetic, playful and unmistakably PlayStation.