UEFA Champions League 2025

In 2025, I led the design and art direction for the PlayStation UEFA Champions League Final activations in Munich.

My role spanned the full creative development of the PlayStation | UCL experience, from shaping the overall look and feel of the event space to directing the design of the creative assets used across the weekend activations. This included art direction for the PlayStation football shirt designs in collaboration with KidSuper, as well as the development of a vibrant event environment celebrating both football fandom and 30 years of PlayStation.

Across the project, we created hundreds of assets, including a ceiling installation filled with flags and banners commemorating iconic moments across football and gaming. The final experience was a bright, playful homage to fandom, bringing together the love of football and the joy of play in a space designed to feel energetic, celebratory, and unmistakably PlayStation.