The Hatch - Logo Design

Just before Christmas I was playing around with a logo design for some friends at work. Still very much a work in progress, but...

The Hatch is all about looking after your creative ideas and, with the help of others, turning them a reality. The concept I came up with was of the penguin, steadfastly caring and cherishing its egg until it hatched.

Inspired by the circle work of Tom Anders I decided to create the whole logo from an egg shape.